Adeeb — Cities Collection Campaign
Campaign / Art Direction / Graphic Design / Motion
For Adeeb, a Saudi online store specializing in tableaux, candles, and artistic calendars, I developed a visual campaign focused on their best-selling “City Paintings” (لوحات المدن) collection.
The campaign transforms the collection into a theatrical, handcrafted visual world, inspired by European cityscapes, vintage travel posters, classical paintings, and paper-cut stage sets. Each scene was carefully composed to showcase the paintings while creating a strong narrative around the cities and their architectural character.
I designed a series of campaign tableaux highlighting different selling points, including the collection’s best sellers, frame options, magnetic mounting system, sizes, packaging, gift wrapping, and promotional offers. The visual language remains consistent across the campaign, using layered paper textures, vintage illustrations, theatrical curtains, hanging scrolls, warm earthy tones, and carefully arranged depth.
In addition to the static campaign artwork, I animated the designs into short-form reels, bringing the miniature scenes to life through subtle camera movements and object animation while preserving the handcrafted aesthetic of the original artwork.
The result
is a campaign that presents Adeeb’s city paintings not simply as products, but as pieces of a visual journey through iconic cities.
