NewMe — Packaging Design
Packaging Design / Die-line Development / Production
NewMe is a bakery brand offering a diverse range of baked and food products, from everyday breads such as baguettes, samoli, burger buns, hot dog rolls, toast bread, and brioche to a wider selection of products including rolls, rusks, cheese bites, soups, salads, and juices.
For NewMe, I worked on developing the packaging system across 35 products, creating the structural die-lines required to translate the brand identity into physical, production-ready packaging.
The challenge was to build a packaging system that could work across very different product formats while maintaining a consistent and recognizable NewMe presence. Each product required its own structural considerations, from the dimensions and proportions of bread packaging to labels, wraps, seals, and other packaging applications.
I developed the die-lines and adapted the packaging layouts to accommodate the requirements of each product, ensuring that the artwork, folds, cuts, and print areas were accurately prepared for production.
Scope
Packaging design system for 35 products
Structural die-line development
Packaging layouts and artwork adaptation
Standardization across multiple product formats
Production-ready files
Application of a unified brand system across the range
The project was an exercise in building consistency across scale—creating one cohesive NewMe packaging family while giving each of the 35 products a format tailored to its own structural and functional requirements.
