SiFi x Mastercard: Empowering Saudi Enterprises
Project Overview
SiFi (Simplified Financial Solutions Company) is a SAMA-licensed fintech leader redefining how businesses in Saudi Arabia manage their capital. This project focused on the launch of a strategic advertising campaign in collaboration with Mastercard, designed to accelerate the adoption of smart corporate cards and automated expense management.
The Vision
To bridge the gap between traditional corporate banking and the fast-paced needs of modern Saudi businesses. By combining SiFi’s robust expense engine with Mastercard’s global network, we aimed to position the SiFi card as the ultimate tool for financial control and transparency.
Key Features Highlighted
Instant Issuance: Seamlessly deploying virtual and physical corporate cards.
Governance: Customizable approval workflows and real-time tracking.
Automation: Eliminating manual reporting through direct Mastercard integration.
Campaign Assets
Social Media Campaign Designs
