Project Title: Saudi Real Estate Refinance Company (SRC): AI-Driven Brand Ecosystem
Client: Saudi Real Estate Refinance Company (SRC)
Sector: Fintech / Real Estate Secondary Market
Overview:
As a cornerstone of Saudi Arabia’s Vision 2030, the Saudi Real Estate Refinance Company (SRC) provides the liquidity essential for national homeownership. To support their digital expansion across web, mobile, and social platforms, I developed a comprehensive, fully AI-generated image library. This project harmonizes cutting-edge generative technology with SRC’s rigorous corporate guidelines.
The Solution:
By leveraging advanced AI prompting and custom-trained models, I created a library of assets that visualize the security of the mortgage market and the warmth of Saudi homeownership. Every image was meticulously engineered to align with SRC’s signature color palette and professional aesthetic, ensuring a seamless brand experience from the corporate website to the mobile app.
