Digital Storytelling for the Pioneers of Saudi OOH
Working with Wave Media—the first company to digitalize indoor advertising in Saudi Arabia—required a design language that matched their history of innovation. Established in 2017, Wave Media has been a key player in the Kingdom’s Vision 2030 transformation. I was commissioned to design a newsletter that reflects this modernized, forward-thinking identity, ensuring their digital communication carries the same visual impact as their physical platforms.
