The Vision
Nusuk is the official Saudi platform under the Ministry of Hajj and Umrah, designed to simplify the complex logistics of pilgrimage.
My role was to communicate this "all-in-one" solution—from e-visas and flight bookings to interactive maps—to a global audience of millions.
The Strategic Approach
To maximize reach and relevance, we executed a two-pronged "Global-Local" strategy:
Hyper-Local OOH (Out-of-Home): High-impact billboard campaigns strategically placed across major cities in Egypt, Algeria, and Morocco to capture high-intent physical traffic.
Digital-First Social Strategy: A targeted social media rollout across the wider MENA region and beyond, focusing on driving app downloads through storytelling and ease-of-use highlights.
Key Solutions Highlighted
Seamless Logistics: Promoting the end-to-end booking of flights, hotels, and transportation.
On-Ground Support: Showcasing real-time updates and accessibility tools, like electric cart bookings for the elderly or mobility-impaired.
Simplified Entry: Streamlining the electronic visa process for a smoother arrival experience.
EGYPT
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MOROCCO
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ALGERIA
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