Tree | Redefining Digital Insurance through AI Artistry
The Brand Launched in 2022, Tree is Saudi Arabia’s first 100% digital insurance agency. Licensed by the Saudi Insurance Authority, they provide seamless car, travel, and pet insurance through a user-first online platform. Despite the name, they don't insure forests—they insure your digital-forward lifestyle.
The Challenge
To maintain their "100% digital" ethos, Tree required a visual language that felt as innovative as their product. The goal was to move away from generic stock photography and develop a fully AI-designed image library for their website, mobile app, and social media channels.
The Solution
I spearheaded the creation of a comprehensive AI visual ecosystem. Every asset was engineered to align with Tree's strict brand guidelines:
Brand Synergy: Precisely prompted to reflect specific color palettes and modern Saudi aesthetics.
Consistency: Developed a proprietary "image style" to ensure a cohesive look across pet, travel, and auto categories.
Innovation: Leveraged cutting-edge AI tools to produce high-fidelity, flexible assets that traditional photography couldn't replicate at scale.
LIVE IMAGES FROM THE MOBILE APP
LIVE IMAGES FROM THE CLIENT WEBSITE
